Search for Ultimate Clean in Hamilton and Google’s AI summary gives it 4.0 stars and calls the criticism “a small subset” of reviews. We read all 174 Google reviews and counted. 123 give five stars. 39 give one star. Hardly anyone sits in between. So which Ultimate Clean will turn up at your door? This review starts with what customers should know before booking, from prices with GST to the questions that prevent the most common complaint. Then comes a free marketing and SEO audit for the business. It is the second company in our carpet cleaning series, after Maxaclean.
Quick answers
- Ultimate Clean Limited is a Hamilton cleaning company in Frankton, registered in 2011. On 27 October 2026 its Google profile had 4.0 stars from 174 reviews.
- Reviews are split: 71% five stars, 22% one star. Happy customers praise punctual, friendly crews and Jasper, the managing director. Unhappy ones mostly describe bookings that went wrong (19 of 45 low reviews) or areas left uncleaned (17).
- The last 12 months were tough: 11 reviews, five of them at one or two stars.
- Prices are published but exclude GST. Carpet cleaning for three bedrooms and a lounge is $149 + GST, which is $171.35. The full house clean appears at both $399 and $419 + GST.
- SEO4 Audit Score: 16 out of 30. Good website structure and clear prices, held back by its review record and replies.
Should you book?
Plenty of people have had a great result, especially with carpets, house washes and urgent cleans. But more customers than usual report crews not arriving or bookings going missing. If you book, get the quote and the date in writing, confirm the day before, and walk through the house before the crew leaves.
Contents
- Ultimate Clean at a glance
- What 174 Google reviews say
- Why the low reviews happen
- Prices: read the GST line
- Ultimate Clean price check
- How to book it right
- How it compares in Hamilton
- Can you check them?
- SEO audit
- SEO4 Audit Score
- Where Ultimate Clean could grow
- For cleaning companies: climbing back from 4.0
- Common questions
Ultimate Clean at a glance
| Ultimate Clean | |
|---|---|
| Company | Ultimate Clean Limited, registered 21 March 2011 |
| Address on Google | 34B Somerset Street, Frankton, Hamilton |
| Other addresses on its website | Tauranga (Greerton) and Thames; Rotorua “coming soon” |
| Phone | 0800 025 326 |
| Google rating (reviews) | 4.0 (174) |
| First Google review | December 2012 |
| New reviews, last 12 months | 11, three with an owner reply |
| Services | Carpets and upholstery, home and full house cleans, rental cleans, house washing, roofs and gutters, windows, commercial cleaning |
| Quotes | Free, by phone or online form |
Tip: click or tap any chart or screenshot to see it full screen.
Ultimate Clean is bigger than most of the carpet cleaners we have looked at in Hamilton. Its website has pages for Hamilton, Auckland, Matamata, Rotorua, Tauranga and Thames, and its Facebook page has more than 1,300 followers. The managing director, Jasbir, appears in reviews as Jasper. Customers name him, as Jasper or Jasbir, in 18 reviews, 16 of them five stars.
What 174 Google reviews say
Most businesses have a slope of reviews: lots of fives, fewer fours, a few threes. Ultimate Clean has a cliff. There are 123 five-star reviews, six four-star reviews, one three-star, five two-stars and 39 one-stars. People either loved the job or were let down by it.
The happy reviews read like this: an urgent same-day clean “left absolutely spotless”, a bond returned after an end-of-tenancy clean, a house wash that made the place look “freshly painted”, carpets that came up well on a grubby rental. Punctuality (38 reviews), friendly crews (35), carpets (30) and price (25) are the themes that come up most. Several customers have used the company for years.
The record changes from year to year. 2018 was the worst, with nine low reviews out of 17. 2023 was the best, with 29 good reviews out of 32. The last two years have been quieter and harder: eight reviews in 2025 and five so far in 2026, three of which are one star. A rating built in 2023 is carrying the profile today.
Overheard in Frankton
Customer: “Your crew never turned up.” Cleaner: “Well, you can’t say we left a mess.”
Why the low reviews happen
We read all 45 reviews at three stars or fewer and sorted them by the main complaint. Paraphrased, without names:
- Bookings (19 reviews). Crews that didn’t arrive, arrived hours late or on the wrong day, bookings that were lost or “written in a notebook”, and promised call-backs that never came. The latest, in July 2026, is a couch clean booked by phone that the customer says nobody turned up for.
- Quality (17). Areas missed on full house and rental cleans: ovens, skirting boards, cobwebs, stovetops. In October 2026 a customer says they had to pay a second company; the business replied that the reviewer may have the wrong company. Four of the five reviews that mention GrabOne give one star, mostly because items on the deal’s list weren’t done.
- No detail or general (9). One-star ratings without text, or short comments about service or attitude.
A few low reviewers go further and question whether the five-star reviews are genuine. We can’t judge that from the outside. What we can see is that no day has more than two reviews, and the five-star reviews are spread over many years.
The replies matter here. Ultimate Clean has answered seven reviews in 14 years, all of them complaints and all since 2024. In four of the seven, the reply suggests the reviewer may have the wrong company or asks whether the review is genuine. In a fifth, the business says it can’t find the booking. Some of those may be fair. But a future customer reading them sees a business arguing with its customers, not one fixing things.
Prices: read the GST line
Ultimate Clean publishes package prices, which is more than many cleaners do. Every one of them is shown “+ GST”:
| Package (3-bedroom house) | Advertised | What you pay with GST |
|---|---|---|
| Carpet cleaning, 3 bedrooms and lounge | $149 + GST | $171.35 |
| Home cleaning, weekly | $79 a week + GST | $90.85 a week |
| Exterior house wash | $349 + GST | $401.35 |
| Full house clean | $419 + GST on the home page; $399 + GST on the Hamilton carpet page | $481.85 or $458.85 |
Most of Ultimate Clean’s reviews come from households, not businesses, and households pay GST. The Commerce Commission advises that prices shown to consumers should include it. For comparison, our Hamilton carpet cleaning guide found Boost Clean advertising carpet and upholstery cleaning from $50, and machine hire from $39.99 for four hours. On carpets, the company’s FAQ is helpful: hot water extraction, about 20 minutes a room, furniture moved at no charge, four to eight hours to dry, and no promise that every stain will come out.
The GST line
Prices plus GST are a bit like carpet before a clean. The real colour only shows up afterwards.
Ultimate Clean price check
Ultimate Clean price check: what you will actually pay
Pick a package from Ultimate Clean’s website. The calculator adds GST, which the advertised prices leave out, and shows the time and drying the company quotes for carpets.
Prices: ultimateclean.co.nz home page and Hamilton carpet cleaning page, viewed 27 October 2026. All are shown on the site as “+ GST”; we add 15%. Time and drying: the company’s carpet FAQ (about 20 minutes a room; 4 to 8 hours to dry). A price check, not a quote.
How the calculator works
The calculator takes the package prices from Ultimate Clean’s website, viewed 27 October 2026, and adds 15% GST. Carpet time is the company’s own estimate of about 20 minutes a room, multiplied by the rooms you enter; drying is the four to eight hours in its FAQ. The packages are priced for a three-bedroom house; larger houses need a quote. The cards draw on our reading of the 45 low Google reviews.
How to book it right
- Get a written quote with GST and a list of what’s included. Ovens, windows, walls, blinds and stovetops are where disputes start.
- Confirm the day before, and ask for a call when the crew is on the way. It is the single most common complaint.
- Check the work before the crew leaves. Walk through with the team leader and point out anything missed while they are still there.
- Moving out? Book with a day to spare before the final inspection, and check your tenancy agreement and Tenancy Services guidance on what “reasonably clean” means.
- Using a deal voucher? Photograph the deal’s list of jobs and tick it off.
- Searching for reviews? The Trustpilot and Reddit results that appear for “ultimate clean hamilton reviews” are about a different company, Premium Clean. Read Ultimate Clean’s own Google reviews instead.
How it compares in Hamilton
Ultimate Clean has as many Google reviews as Maxaclean and more than Waikato Chem-Dry, but the lowest rating of the group and too few recent reviews to change it quickly. It didn’t appear on Google’s map for “carpet cleaning hamilton” when we checked for our carpet cleaning guide. The companies that did have ratings of 4.6 to 4.9 and reply to most reviews.
| Company | Google rating (reviews) | New in 12 months | Of those, with a reply |
|---|---|---|---|
| Carpet Cleaning Hamilton, Waikato | 4.9 (290) | 23 | 15 |
| Boost Clean | 4.9 (255) | 7 | 5 |
| Ultimate Clean | 4.0 (174) | 11 | 3 |
| Maxaclean (Cambridge profile) | 4.8 (173) | 15 | 1 |
| Waikato Chem-Dry | 4.9 (143) | 34 | 25 |
| JAE Carpet Cleaning Waikato | 4.6 (98) | 4 | 2 |
| Fresh Earth Cleaning | 5.0 (40) | 40 | 40 |
Can you check them?
- The company. Ultimate Clean Limited (NZBN 9429031175005) was registered on 21 March 2011, is registered for GST and lists 34B Somerset Street, Frankton, as its office. Status on 27 October 2026: Registered. Its two directors are also its shareholders.
- The name. A separate company, Morrinsville Cleaning Services Limited, trades as Ultimate Clean Morrinsville. We didn’t check whether the two are connected.
- The claims on the website. “12+ years of experience” is, if anything, modest: the company is 15 years old. The counters also say “800+ happy customers” and “100% satisfaction”, which sits awkwardly next to 39 one-star reviews on Google.
- Complaints and news. We searched for news stories and Commerce Commission actions about Ultimate Clean Limited on 27 October 2026 and found none.
SEO audit
From here on, this review is for the business and for other cleaning companies. Customers can skip to the questions at the end.
What people see when they search “ultimate clean hamilton reviews”
On a phone in Hamilton, Google opens with an AI Overview: 4.0 stars, praise for punctuality and for Jasper, and a line saying lower ratings come from “a small subset” of reviews about pricing and touch-ups. Our count says 26% are three stars or fewer, most often about bookings. Below it come the company’s own site, Facebook, Wheree, SEEK and top5.nz, plus Trustpilot and Reddit pages about a different company. Google suggests “ultimate clean hamilton” as people type, ahead of a detox drink and a cleaning studio in Los Angeles. Nobody advertises on the name.
The Google profile
The profile is well filled in: services, a description, real photos of the crew and the van, hours, phone and website. Two things hold it back. The name, “Ultimate Clean Residential and Commercial Cleaning”, adds service words to the registered name, which Google’s guidelines don’t allow and which can get a profile suspended. And there is only one profile, in Hamilton, although the website lists staffed addresses in Tauranga and Thames. Each of those could have its own profile.
The website
ultimateclean.co.nz, built with WordPress and Elementor, has the structure a multi-city cleaner needs: a page for every service in every city, published prices, real photos, a quote form, testimonials and tap-to-call. The Hamilton carpet page answers the questions customers ask, from method to drying time. The problems are in the details:
- The home page’s main heading, “Creating A Clean Impression For Your Business”, speaks to offices. Most reviews come from homes, and neither “Hamilton” nor “carpet” is in it.
- The pages we checked show “[mc4wp_form id=227]” where a newsletter sign-up form should be.
- The meta description mentions Dunedin, which isn’t among the locations; Google’s snippet for the Auckland page mentions “Tauranga Carpet Cleaning”; a blog post about Tauranga opens by talking about Hamilton.
- The site says both “12+ years” and “the last 10 years”.
- The schema calls the business a ProfessionalService but gives no address or phone number.
- Prices are shown without GST, and the full house clean has two prices.
- We couldn’t run PageSpeed Insights on the day: the test didn’t finish. We will add the result when it does.
SEO4 Audit Score: 16 out of 30
The same thirty yes-or-no checks we use for every business we review. For comparison, Maxaclean scored 18. The score measures what customers and Google can see online, not the quality of anyone’s cleaning.
| Part | Passed | Failed |
|---|---|---|
| Reviews (4/10) | 174 reviews; no day with 5 or more reviews; replies written individually; staff named in 11% of written reviews | Rating 3.97; 11 reviews in the last 12 months; replies to 4%; replies to 7 of 45 low reviews; 26% of reviews at 3 stars or fewer; no second platform with 10+ reviews confirmed |
| Search (5/10) | Phone and website match; meta description; a page for each service and city; tap-to-call; own site first for its name | Service words added to the Google name; no Hamilton or service in the home page H1; mobile speed not tested (scored 0 for now); schema without address; broken newsletter form on the pages we checked |
| Marketing (7/10) | Prices published; “done right or we fix it” promise; real photos; quote form; testimonials on the site; carpet cost and drying questions answered; no competitor ads | Home page promise aimed at businesses, not homes; no licences or memberships to check; no social post in the last 60 days confirmed |
How we score
- Reviews: (1) rating 4.8 or higher; (2) 100 or more reviews; (3) 20 or more in the last 12 months; (4) no day with 5 or more reviews in the last two years; (5) replies to most reviews; (6) replies to every review at 3 stars or fewer; (7) replies are personal, not one template; (8) reviews at 3 stars or fewer under 5%; (9) a second platform with 10 or more reviews; (10) staff named in 10% or more of reviews.
- Search: (1) the Google name has no added keywords; (2) the Google phone and website match the site; (3) service and suburb or city in the page title and H1; (4) a meta description; (5) mobile PageSpeed score of 50 or more; (6) LocalBusiness schema; (7) a page for each main service; (8) tap-to-call on mobile; (9) HTTPS and no broken key links; (10) the business’s own site in the top 3 for its name.
- Marketing: (1) a clear promise above the fold; (2) prices or “from” prices; (3) a guarantee explained; (4) licences or memberships that can be checked; (5) real photos or examples of work; (6) a quote or booking within two clicks; (7) reviews shown on the site; (8) a social media post in the last 60 days; (9) the top “People also ask” question answered on the site; (10) no competitor ads on the brand name, or the business defends it.
- Each check scores 1 or 0. A check we couldn’t run on the day scores 0 until we can, and we say so.
Where Ultimate Clean could grow
| What | Why, from our data | Effort | Likely effect |
|---|---|---|---|
| Text every customer the day before and when the crew leaves | 19 of 45 low reviews are about bookings | Low | High |
| Calm, factual replies to every review, good and bad | 7 replies in 14 years; most question the reviewer | Low | High |
| Ask every happy customer for a review | 11 reviews in the last year; the leaders get 23 to 40 | Low | High |
| Google profiles for the Tauranga and Thames addresses | One profile for three staffed addresses | Medium | Medium to high |
| Show prices with GST, one price per package | “+ GST” on every price; two prices for a full house clean | Low | Medium |
| A home page heading about homes and Hamilton | The H1 speaks to businesses | Low | Medium |
| Use the registered name on Google | Service words in the name break Google’s guidelines | Low | Medium |
| Fix the newsletter form, the Dunedin line and the mixed-up city text | Small, but visible on every page | Low | Low |
The good news for Ultimate Clean is that its website is already ahead of most competitors. What holds it back happens on the phone and in the van, and then shows up on Google. Fix the booking process first, and the reviews will follow.
For cleaning companies: climbing back from 4.0
A rating takes years to build and one bad month to dent. Here is the arithmetic, with Ultimate Clean’s numbers as the starting point:
Cleaning companies: how long to climb back from a 4.0?
Ultimate Clean has 174 Google reviews averaging 3.97, and 22% of them are one star. The defaults below are its numbers. Change them to yours and see how many five-star reviews it takes to move the rating, and how long that takes at your pace.
Simple arithmetic on Google’s average; Google rounds the stars it shows to one decimal. New reviews are assumed to be five stars or one star, in the share you set. Ultimate Clean’s rating and review count: Google, 27 October 2026. Reviews alone don’t decide Google’s map: distance, categories and the website count too.
Quote and Job Organiser: SEO4’s free app
Most of the low reviews in this article start with a missing piece of paper: a quote nobody wrote down, a booking nobody confirmed. Quote and Job Organiser is a free Android app on Google Play that fixes the paper part. No account, no subscription, no ads, and your data stays on your phone.
- Quotes from your own price list, with NZ GST and a quote number.
- A PDF on the spot, sent by email, SMS or WhatsApp, with exactly what’s included.
- An accepted quote becomes a job with a date, the customer and the price carried over.
- Before and after photos and notes for each job, ready if a dispute or a review comes up.
Bigger crews often want more: their own logo, booking reminders by text, a “crew on the way” message, a review request after each job. Send us your idea, even if it’s written on the back of a job sheet. We build custom apps for cleaning companies and every other trade, and they cost less than most owners expect. Tell us what you need.
Common questions
Opinions are split. On 27 October 2026 Ultimate Clean had 4.0 stars from 174 Google reviews: 123 five-star and 39 one-star. Happy customers praise punctual, friendly crews, carpet cleaning and house washing. Most low reviews are about bookings (crews not arriving, late or lost bookings) or areas missed on full house cleans.
On 27 October 2026 its website listed carpet cleaning for a three-bedroom house plus lounge at $149 + GST, which is $171.35 including GST. Its FAQ says a room takes about 20 minutes and carpets take four to eight hours to dry. Larger homes need a quote.
At 34B Somerset Street, Frankton, Hamilton. Its website also lists addresses in Greerton, Tauranga, and in Thames, with Rotorua “coming soon”, and has service pages for Auckland and Matamata.
Ultimate Clean Limited was registered on 21 March 2011 and is owned by its two directors, according to the NZBN register. Jasbir, the managing director, is known to customers as Jasper.
Call 0800 025 326, email info@ultimateclean.co.nz, or use the quote form on ultimateclean.co.nz. Get your quote, including GST and what’s included, in writing.
Sources and how we checked
- Google reviews: SEO4 collected every public Google review of Ultimate Clean Residential and Commercial Cleaning, Hamilton (174), on 27 October 2026, with date, stars and owner reply. Themes and names are keyword matches in the 161 reviews with text; the low reviews were read and sorted by hand. Low reviews are paraphrased, and we don’t name reviewers. Competitor figures come from our collection for the Hamilton carpet cleaning guide on 22 October 2026.
- Google search: “ultimate clean”, “ultimate clean hamilton”, “ultimate clean hamilton reviews”, “ultimate clean tauranga” and “ultimate clean thames”, 27 October 2026, from New Zealand. Results depend on where and when you search.
- Website: ultimateclean.co.nz home, Hamilton carpet cleaning, about and contact pages, viewed 27 October 2026.
- Company: NZBN register, Ultimate Clean Limited, viewed 27 October 2026.
- PageSpeed Insights could not complete a mobile test on 27 October 2026.
- Screenshots of Google and of ultimateclean.co.nz are used for review and criticism and credited in each caption.
About this review
SEO4 is not connected with Ultimate Clean. They are not our client and did not pay for or see this review before publication.
If you work at Ultimate Clean and something here is wrong or out of date, tell us and we will correct it: contact SEO4.
Corrections: none so far. Facts checked on 27 October 2026.
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