Type “maxaclean” into Google and the first suggestions are “maxaclean services”, “maxaclean reviews” and “maxaclean hamilton”. People want to know two things before they let a cleaning crew into the house: are they any good, and what will it cost? We read all 173 Google reviews on Maxaclean’s main profile to answer the first question. The second turned out to be harder, because on 27 October 2026 the same carpet clean was advertised at four different prices. This is the first business review in our carpet cleaning series. It starts with what customers should know and ends with a free marketing and SEO audit for the business.
Quick answers
- Maxaclean is a Waikato cleaning company based in Hamilton East. Its main Google profile, called “Maxaclean Cambridge”, had 4.8 stars from 173 reviews on 27 October 2026. Two smaller profiles add 6 reviews (Hamilton) and 2 (Morrinsville).
- It does far more than carpets: windows, ovens, couches, house washes, end-of-tenancy and commercial cleans. Windows (43 reviews), price and value (42) and punctuality (40) come up most; carpet comes up in 38.
- Six reviews give one or two stars. Most are about bookings, follow-up and price, not the cleaning itself.
- Carpet prices are confusing: $99 on the carpet page, $150 in its Google title, $149 in its description and $69 on a GrabOne deal. Get your price in writing.
- SEO4 Audit Score: 18 out of 30. Strong reviews and a decent website, held back by duplicate Google profiles, few replies and mixed prices.
Should you book?
If you want a friendly crew that turns up on time and does carpets, the oven and the windows in one visit, the reviews say yes. 160 of 173 are five stars. Just confirm the booking and the price in a text or email before the day, because that is where the few complaints start.
Contents
- Maxaclean at a glance
- What 173 Google reviews say
- What does carpet cleaning cost?
- Carpet clean price check
- The six low reviews
- How to book it right
- How it compares in Hamilton
- Can you check them?
- SEO audit
- SEO4 Audit Score
- Where Maxaclean could grow
- For carpet cleaners: reviews and your own app
- Common questions
Maxaclean at a glance
| Maxaclean | |
|---|---|
| Address on Google | 67 Cameron Road, Hamilton East |
| Other addresses on its website | 10A Bourke Drive, Cambridge; 130 Studholme Street, Morrinsville |
| Phone | 021 0834 5312 (some pages and Facebook: 0800 902 016) |
| Google rating (reviews) | 4.8 (173) on the main profile; 4.8 (6) and 5.0 (2) on two smaller ones |
| First Google review | February 2020 |
| New reviews, last 12 months | 15, one with an owner reply |
| Areas served | Hamilton, Cambridge, Te Awamutu, Morrinsville, Matamata, Tirau, Putaruru and Rotorua |
| Services | Carpets, upholstery, ovens, windows, house washes, solar panels, house, end-of-tenancy and commercial cleaning, car valets |
| Quotes | Free, by form, text or phone |
Tip: click or tap any chart or screenshot to see it full screen.
Anand, the owner, has run the business since 2016, according to the company’s Facebook page and his LinkedIn profile, and the website says it has been cleaning across the Waikato for more than 10 years. It is a family-sized operation with a long menu. The website lists more than 15 services, from carpet shampooing and oven cleans to cowshed and farmhouse cleaning, and the Maxaclean name also appears on a laundromat in Hamilton East.
What 173 Google reviews say
Read the reviews in one sitting and a picture forms of a crew that people call when several jobs need doing at once. Windows inside and out, the oven, the carpets and the couch, often in the same visit, and often before a move, a sale or an inspection. “Whole house” comes up again and again, and so do farmhouses, rentals, preschools, a pub and two hospital operating theatres.
Value is the second big theme. Reviewers write “well priced”, “great value for money” and “very reasonable”. One says an exterior house wash cost a third of two other quotes. Another mentions $150 for a couch clean. The third is speed: on time, early, at short notice, “in and out in an hour and a half”.
Carpet work comes up in 38 reviews, with an average of 4.79 stars. People mention stains that came out (dog stains, red wine, even blood), carpets that “look new”, and being shown how much dirt came out. Anand is named in 16 reviews, and other team members in a handful more. Google’s own review topics, shown on its profile, tell the same story: window cleaning 35, carpet cleaning 34, couch cleaning 12, exterior house wash 11.
The reviews have kept coming since February 2020, in a steady trickle rather than bursts: no single day has more than three. But the average has slipped. 2026’s reviews average 4.42, down from 4.9 or above in the first four years, because two of this year’s twelve are low. And the replies stopped. Maxaclean answered 30 of its first 68 reviews in 2020 and 2021, mostly with a quick thank-you or a thumbs-up emoji. Since 2022 it has answered four.
Overheard in Hamilton East
Carpet cleaners would make great detectives. One look at the lounge and they know exactly what happened at last year’s Christmas party.
What does carpet cleaning cost?
This is where a customer needs a bit of patience. Here is what Maxaclean advertised for a carpet clean, depending on where you looked:
| Where | Price | What it covers |
|---|---|---|
| Heading on the carpet cleaning page | $99 | 1 bedroom plus lounge or dining area |
| The same page’s title, as Google shows it | $150 | 3 rooms, hallway and lounge |
| The same page’s description, as Google shows it | $149 | 3 rooms, hallway and lounge or dining |
| A GrabOne deal | $69 | A three-bedroom house |
| A Facebook post | $99 | A two-bedroom single-level house |
None of these prices is unreasonable. Ultimate Clean, another Hamilton company, lists $149 plus GST for a home of up to three bedrooms plus lounge, and hiring a machine yourself costs $39.99 for four hours or $59.99 for a day before you buy the solution. Our guide to carpet cleaning in Hamilton has more prices and a pro-or-DIY calculator. The problem is the mix. A customer who saw $69 and is quoted $99 feels misled, even if both prices were real offers at some point, and one of Maxaclean’s low reviews describes exactly that.
Five prices, one carpet
A customer asked how much for three bedrooms and a hallway. The honest answer: which tab have you got open?
Carpet clean price check
Carpet clean price check: what should your job cost?
Tell us what needs cleaning. The calculator matches it to the carpet offers Maxaclean has published, to another Hamilton company’s published price and to hiring a machine yourself, then lists what to ask before you book.
Maxaclean prices: its carpet cleaning page ($99 for one bedroom plus lounge or dining; $150 in the page title and $149 in its description for three rooms, hallway and lounge), viewed 27 October 2026. Ultimate Clean: $149 plus GST for a home of up to three bedrooms plus lounge, as listed on Google on 22 October 2026. Machine hire: Rug Doctor, $39.99 for four hours or $59.99 a day, before cleaning solution. A price check, not a quote.
How the calculator works
The calculator counts bedrooms plus the lounge or dining area and the hallway. Up to one bedroom without a hallway matches Maxaclean’s $99 offer; up to three bedrooms with lounge and hallway matches the $149 to $150 offer; anything bigger needs a quote. Ultimate Clean’s $149 plus GST plan covers up to three bedrooms plus lounge. Machine hire is four hours for up to four areas and a full day for more. All prices were viewed on 22 to 27 October 2026 and can change.
The six low reviews
Six of the 173 reviews give one or two stars, 3.5% of the total. Paraphrased, without names:
- August 2026, two stars. The customer asked about a bathroom clean and says nobody followed up. No reply from the business.
- February 2026, one star. The customer says a booking was cancelled the night before. The owner replied firmly that no job had been booked.
- October 2025, one star. An advertised $69 price for one bedroom and a lounge was quoted as $99. The business replied.
- September 2024, two stars. Windows and exterior; the customer found the owner abrupt on the day. The business replied.
- July 2024, one star. The customer says the steam cleaner leaked water under the carpet. The business replied.
- February 2021, one star. “Worst clean.” The reply asked for details.
Only one of the six is about the quality of a carpet clean. The rest are about the things around the clean: a callback, a booking, a price, a tone of voice. That matters for customers because it tells you what to protect yourself against, and it matters for the business because those are the cheapest problems to fix.
How to book it right
- Get the price in writing. Quote the offer you saw (page, deal or post) and ask for a written confirmation by text or email.
- Confirm the booking the day before. One low review is a disagreement about whether a job was booked at all.
- List every room and every stain. Pet stains, red wine and high-traffic areas can change the price or the method.
- Ask about drying time and water. How long until you can walk on it, and how they protect the floor underneath.
- Moving out? Check your tenancy agreement and Tenancy Services before you pay for a professional clean, and keep the invoice.
- Paying through Work and Income? Maxaclean says it is WINZ approved. Ask for the quote in the format your case manager needs.
How it compares in Hamilton
In our Hamilton carpet cleaning guide we read 1,441 reviews of the city’s carpet cleaners. Maxaclean has more Google reviews than most, but it didn’t make Google’s map for “carpet cleaning hamilton”, and the gap is easy to see. Waikato Chem-Dry added 34 reviews in the last year and replied to 25. Carpet Cleaning Hamilton, Waikato, the first name on the map, has 290 reviews and replied to most of its recent ones. Fresh Earth Cleaning got its first Google review in March 2026 and already has 40, every one answered. Maxaclean added 15 and replied to one.
| Company | Google rating (reviews) | New in 12 months | Of those, with a reply |
|---|---|---|---|
| Carpet Cleaning Hamilton, Waikato | 4.9 (290) | 23 | 15 |
| Boost Clean | 4.9 (255) | 7 | 5 |
| Ultimate Clean | 4.0 (174) | 12 | 2 |
| Maxaclean (Cambridge profile) | 4.8 (173) | 15 | 1 |
| Waikato Chem-Dry | 4.9 (143) | 34 | 25 |
| JAE Carpet Cleaning Waikato | 4.6 (98) | 4 | 2 |
| Fresh Earth Cleaning | 5.0 (40) | 40 | 40 |
To be fair to Maxaclean, most of those companies only clean carpets and upholstery. Maxaclean’s reviews are spread across a dozen services, so its carpet reputation is diluted. That is a marketing choice, and later in this article we suggest how to make it work harder.
Can you check them?
- The company. We searched the NZBN register for “Maxaclean” and “Maxa Clean” on 27 October 2026 and found no entity under either name. The business may trade under another company name or as a sole trader, which is legal and common. Ask for the business name on your invoice.
- The owner. Anand is named on the website and in 16 Google reviews, and his LinkedIn profile lists him as director of MaxaClean since August 2016.
- WINZ approved. The website and its description in Google results say so. We couldn’t find a public list to check it against.
- The numbers on the site. The home page says “over 60 five-star reviews” and “400+ happy customers”, while its own Google widget shows 170 reviews. The counters also include a “54% Guarantee”, which looks like a template placeholder rather than a promise.
- Complaints and news. We searched for news stories and Commerce Commission actions about Maxaclean on 27 October 2026 and found none.
SEO audit
From here on, this review is for the business and for other cleaning companies. Customers can skip to the questions at the end.
What people see when they search “maxaclean reviews”
On a phone, Google answers with the “Maxaclean Cambridge” profile, its 4.8 from 173 reviews and review topics led by window and carpet cleaning. Below it come Maxaclean’s own pages, its Facebook page with more than 60 followers, Yelp, and two “best of Hamilton” lists from top5.nz and Explore Hamilton that both include Maxaclean. Nobody advertises on the name. Google also asks “Did you mean: maxclean” on some searches, a reminder that a made-up brand name needs repeating everywhere.
Three Google profiles, one address
This is the biggest SEO finding. Search “Maxaclean Hamilton cleaners” and Google shows Maxaclean Hamilton (4.8 from 6 reviews), Maxaclean Cambridge (4.8 from 173) and Maxaclean Laundromat Hamilton East, with the pins on the same block of Hamilton East. Search “maxaclean carpet cleaning” and a third cleaning profile, Maxaclean Morrinsville, appears too. The profile with almost all the reviews is named after Cambridge but sits at the Hamilton address.
Google’s guidelines allow one profile per real location with staff, and they don’t allow a town in the business name unless it is part of the real name. Two cleaning profiles at one address split the reviews and confuse Google about which one to show. The fix is usually to merge the small Hamilton profile into the main one, rename the main one to plain “Maxaclean”, and keep separate profiles only for addresses where staff actually work. Done carefully, the 173 reviews stay.
The website
maxaclean.co.nz is better than most small cleaning sites. The title and main heading both say “Cleaning” and “Hamilton”, the meta description mentions WINZ approval and 10 years of experience, there is a page for each service and each town, a quote form, a blog, tap-to-call and a live Google reviews widget. What lets it down is the housekeeping:
- The carpet page’s title says $150, its description $149 and its heading $99.
- Two phone numbers: 021 0834 5312 in the header, 0800 902 016 on some town pages and Facebook. The email address is on a .com domain while the site is .co.nz.
- The counters show “60+ 5 Star Reviews” and “54% Guarantee”, while the reviews widget below says 170.
- The Cambridge page has text about solar panels under the heading “New Build Builders Clean Cambridge”, and the location dropdown spells Kihikihi as “Khikhi”.
- The schema describes an Organization and a Person, but there is no LocalBusiness schema with the address, phone and opening hours.
- 63 of the home page’s 148 images have no alt text.
- We couldn’t run PageSpeed Insights on the day: the test didn’t finish. We will add the result when it does.
SEO4 Audit Score: 18 out of 30
The same thirty yes-or-no checks we use for every business we review. 18 is a solid middle: for comparison, the best business in our earlier series, Ross & Co Hair Design, scored 21. The score measures what customers and Google can see online, not the quality of anyone’s cleaning.
| Part | Passed | Failed |
|---|---|---|
| Reviews (5/10) | Rating 4.83; 173 reviews; no day with 5 or more reviews; low reviews 3.5%; staff named in 14% of written reviews | 15 reviews in the last 12 months; replies to 20%; 5 of 6 low reviews answered (August 2026 not); replies mostly emojis and one-liners; no second platform with 10+ reviews confirmed |
| Search (7/10) | Google phone and website match the site; Hamilton in title and H1; meta description; page for each service; tap-to-call; HTTPS; own site first for its name | “Cambridge” in the name of a Hamilton profile, plus a duplicate profile; mobile speed not tested (scored 0 for now); no LocalBusiness schema |
| Marketing (6/10) | Clear promise; prices published; real job photos on Google; quote form; Google reviews shown on the site; no competitor ads | No guarantee explained (only a “54% Guarantee” counter); WINZ approval and company not checkable; no social post in the last 60 days confirmed; brand question on cleaners’ hourly rates not answered on the site |
How we score
- Reviews: (1) rating 4.8 or higher; (2) 100 or more reviews; (3) 20 or more in the last 12 months; (4) no day with 5 or more reviews in the last two years; (5) replies to most reviews; (6) replies to every review at 3 stars or fewer; (7) replies are personal, not one template; (8) reviews at 3 stars or fewer under 5%; (9) a second platform with 10 or more reviews; (10) staff named in 10% or more of reviews.
- Search: (1) the Google name has no added keywords; (2) the Google phone and website match the site; (3) service and suburb or city in the page title and H1; (4) a meta description; (5) mobile PageSpeed score of 50 or more; (6) LocalBusiness schema; (7) a page for each main service; (8) tap-to-call on mobile; (9) HTTPS and no broken key links; (10) the business’s own site in the top 3 for its name.
- Marketing: (1) a clear promise above the fold; (2) prices or “from” prices; (3) a guarantee explained; (4) licences or memberships that can be checked; (5) real photos or examples of work; (6) a quote or booking within two clicks; (7) reviews shown on the site; (8) a social media post in the last 60 days; (9) the top “People also ask” question answered on the site; (10) no competitor ads on the brand name, or the business defends it.
- Each check scores 1 or 0. For a business with several profiles we score the main one and the brand. A check we couldn’t run on the day scores 0 until we can, and we say so.
Where Maxaclean could grow
| What | Why, from our data | Effort | Likely effect |
|---|---|---|---|
| Merge the duplicate Google profiles and drop “Cambridge” from the main name | Two cleaning profiles at one Hamilton address; the main one is named after another town | Low | High |
| One price per offer, the same everywhere | $69, $99, $149 and $150 for carpet cleaning; one low review is about it | Low | High |
| Reply to every review again, by name | 4 replies since 2022; the latest low review has none | Low | Medium to high |
| Ask every carpet customer for a review on the day | 15 new reviews a year against 23 to 34 for the leaders | Low | High |
| A Hamilton carpet cleaning page with method, drying time and pets | Carpet is in almost a quarter of the reviews but shares the site with 15 services | Medium | Medium |
| LocalBusiness schema and one phone number | Two numbers, no address schema | Low | Medium |
| Show WINZ approval and the company name | Neither can be checked online today | Low | Medium |
| Fix the leftovers: 54%, “Khikhi”, solar text on the Cambridge page | Small things, but customers notice | Low | Low |
If Maxaclean did only the first three this month, we would expect it to look noticeably stronger on Google’s map for its own name and for carpet searches by the new year. None of them needs a developer.
For carpet cleaners: reviews and your own app
Hamilton’s carpet cleaning leaders didn’t get there with better shampoo. They asked, they replied, and they kept going. Here is how long it would take your business:
Carpet cleaners: how long to catch Hamilton’s leaders on Google?
Maxaclean has 173 Google reviews and added 15 in the last 12 months. Carpet Cleaning Hamilton, Waikato, the top name on Google’s map, has 290 and added 23. Put in your own numbers and see how long it would take you to pass them, if they keep their pace.
173 and 290 are the Google review counts of Maxaclean’s main profile (27 October 2026) and Carpet Cleaning Hamilton, Waikato (22 October 2026); the calculator lets them keep the pace of their previous 12 months (15 and 23 a year). Reviews alone don’t decide Google’s map: distance, categories and the website count too. The defaults are an example, not any company’s figures. A year is 48 working weeks.
Quote and Job Organiser: SEO4’s free app
Maxaclean’s five prices are a problem every busy tradie knows: an offer here, a deal there, a number said on the phone. Quote and Job Organiser is a free Android app on Google Play that keeps one price list and puts it on every quote. No account, no subscription, no ads, and your data stays on your phone.
- Quotes from your own price list, with NZ GST and a quote number.
- A PDF on the spot, sent by email, SMS or WhatsApp, so the customer has the price in writing.
- An accepted quote becomes a job, with the customer and price carried over.
- Before and after photos and notes kept with each job, handy when a review or a dispute comes up.
Some businesses want more: their own logo, a booking page, a text that asks for a review once the carpet is dry. Send us your idea, even if it’s scribbled on the back of a job sheet. We build custom apps for cleaners and every other trade, and they cost less than most owners expect. Tell us what you need.
Common questions
Its customers mostly say so. On 27 October 2026 Maxaclean’s main Google profile had 4.8 stars from 173 reviews, 160 of them five stars. Reviewers praise window, oven, carpet and couch cleaning, fair prices and punctual, friendly staff. Six reviews give one or two stars, mostly about bookings, follow-up and price.
It depends where you look. On 27 October 2026 its carpet cleaning page offered one bedroom plus lounge or dining for $99, and three rooms, hallway and lounge for $149 or $150. A GrabOne deal offered a three-bedroom house for $69. Ask which offer applies and get the price in writing before the day.
Both, in a way. Its main Google profile is called Maxaclean Cambridge but lists 67 Cameron Road, Hamilton East. The website also gives addresses in Cambridge (10A Bourke Drive) and Morrinsville (130 Studholme Street), and says it serves Hamilton, Cambridge, Te Awamutu, Morrinsville, Matamata, Tirau, Putaruru and Rotorua.
Carpets and upholstery, ovens, windows, solar panels, exterior house washes, homes, end-of-tenancy and commercial premises, among more than 15 services listed on its website. It says it is WINZ approved.
Phone or text 021 0834 5312, the number on its Google profile and website header, or use the free quote form on maxaclean.co.nz. Some pages and its Facebook page list 0800 902 016. Email: info@maxaclean.com.
Sources and how we checked
- Google reviews: SEO4 collected every public Google review of the “Maxaclean Cambridge” profile (173) on 27 October 2026, with date, stars and owner reply. Themes and names are keyword matches in the 165 reviews with text. Low reviews are paraphrased, and we don’t name reviewers. Competitor figures come from our collection for the Hamilton carpet cleaning guide on 22 October 2026.
- Google search: “maxaclean”, “maxaclean reviews”, “maxaclean carpet cleaning” and “maxaclean hamilton cleaners”, 26 and 27 October 2026, from New Zealand. Results depend on where and when you search.
- Website: maxaclean.co.nz home, carpet cleaning, about, contact, location and service pages, viewed 26 and 27 October 2026.
- Prices: GrabOne and the MaxaClean Cleaning Services Facebook page as shown on 26 and 27 October 2026; Ultimate Clean and Rug Doctor hire prices as listed on Google on 22 October 2026.
- Company: NZBN register searches for “maxaclean” and “maxa clean”, and Anand’s public LinkedIn profile, 27 October 2026.
- PageSpeed Insights could not complete a mobile test on 27 October 2026.
- Screenshots of Google and of maxaclean.co.nz are used for review and criticism and credited in each caption.
About this review
SEO4 is not connected with Maxaclean. They are not our client and did not pay for or see this review before publication.
If you work at Maxaclean and something here is wrong or out of date, tell us and we will correct it: contact SEO4.
Corrections: none so far. Facts checked on 27 October 2026.
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