Boost Clean has more Google reviews than any other cleaner in our Hamilton research: 574, nearly all of them five stars. Customers keep coming back to the same few words: quick, on time, fitted us in, good price. That is a marketing gift most small businesses never get. The catch is that those reviews are spread across three Google profiles with one phone number, so no single listing shows the whole story. We read every review. Below is what customers say, then a marketing and SEO plan for turning that reputation into more booked jobs. It is the third company in our carpet cleaning series, after Maxaclean and Ultimate Clean.
The short version
- Boost Clean is a Hamilton cleaning business run by Tony, who is named in about a third of its written reviews. It cleans carpets, houses, rentals at the end of a tenancy, offices and exteriors.
- Customers praise speed and short-notice jobs (123 written reviews), communication (92), carpets (89) and price (83). 556 of 574 reviews give four or five stars.
- The reviews sit on three Google profiles with the same number: “Boost Clean” (3.9, 30 reviews), a profile with a long keyword name ending in “Boost Clean” (4.9, 255) and “Carpet Cleaning Hamilton, Waikato” (4.9, 289).
- The website lists starting prices only, from $25 for home cleaning to $100 for a house wash, while people search Google for “boost clean hamilton prices”.
- SEO4 Audit Score: 18 out of 30. The biggest gains are in bringing the profiles together, a proper carpet page with prices, and replies to reviews.
Contents
What 574 reviews say about the work
Most of them are very good. 556 of the 574 give four or five stars. On the two 4.9 profiles, 424 reviews have text, and the same things come up again and again: quick, on time, at short notice (123 reviews), easy to deal with (92), carpets (89), friendly (84), good value (83). End-of-tenancy cleans are a speciality; 37 reviewers mention moving out, a bond or an inspection, and a September 2026 reviewer says the landlord had no complaints at the final check.
Tony is the face of it. He is named in 139 reviews on the two 4.9 profiles, more often than the business itself, usually for answering quickly and fitting people in. A few early reviews mention Tony and his wife working together.
The timeline shows how the reviews moved. The long-name profile collected 229 reviews in 2021 to 2023, with up to five on a single day in early 2022. On 27 April 2022 the “Carpet Cleaning Hamilton, Waikato” profile got its first review, and within a year it was collecting most of them. Since 2024 the long-name profile has had 23 reviews and the carpet profile 74.
Three profiles, one phone number
Two of the profiles sit next to each other in Google’s results for “carpet cleaner hamilton new zealand”, both rated 4.9, both open 24 hours, both with 021 251 8772. The third, plain “Boost Clean”, appears when you search the business by name.
| Google profile | Rating (reviews) | Address on Google | First review | Last 12 months |
|---|---|---|---|---|
| Boost Clean | 3.9 (30) | none shown | March 2019 | 2 reviews, no replies |
| Commercial & Residential Cleaning Hamilton | End of Tenancy Cleaning | Carpet Cleaning – Boost Clean | 4.9 (255) | Yorkshire Road, Silverdale | July 2019 | 7 reviews, 5 replies |
| Carpet Cleaning Hamilton, Waikato | 4.9 (289) | Rifle Range Road, Dinsdale | April 2022 | 23 reviews, 15 replies |
All three belong to the same team: the same number, the same email address on both websites, boostclean.co.nz and carpetcleaninghamilton.co.nz, and Tony named in reviews on every profile. Seven reviews on “Carpet Cleaning Hamilton, Waikato” even call the business Boost Clean.
From a marketing point of view, this splits one strong reputation into three weaker ones. Someone who searches the brand name sees a 3.9 and a 4.9 one above the other, and the 3.9 is the first thing they read:
Who’s calling?
Ring 021 251 8772 and you could be calling any of three businesses on Google. Luckily, Tony answers all of them.
What the low reviews teach
18 reviews give three stars or fewer, 3% of the total. Eight of them are on the small “Boost Clean” profile, which is why it sits at 3.9. Read together, they point at the same few moments in a job rather than at the cleaning skills:
- The price. Two reviewers felt the final price didn’t match what they expected, one because cash and bank transfer were priced differently.
- The finish. Several describe a whole-house or rental clean that felt rushed or left areas undone, or carpets that looked grubby once dry.
- The follow-up. Two reviewers say they paid another company to redo carpets instead of getting a second visit.
- The reply. On the long-name profile none of the six low reviews has an answer, and the small profile has two replies in total, both from 2019.
Every one of those is a process problem, and process problems are the cheapest to fix: a written quote, a checklist the customer signs off at the end, a free return visit within 48 hours, and a calm reply that names the fix. The two 4.9 profiles already have replies on 333 reviews. Most say “thx” and a first name, which is better than silence and easy to improve.
Prices: the question people keep asking
Boost Clean’s About page lists “from” prices. It doesn’t say what each one covers: an hour, a room, a house.
| Service | Starting price on the website |
|---|---|
| Home cleaning | from $25 |
| Commercial cleaning | from $35 |
| Low and high window cleaning | from $40 |
| Carpet and upholstery cleaning | from $50 |
| Regular house cleaning (weekly, fortnightly or monthly) | from $55 |
| Gutter cleaning | from $80 |
| Exterior house washing | from $100 |
Those are low starting points, and low prices sell. But Google suggests “boost clean hamilton prices” and “boost clean hamilton rates” as follow-up searches, which means people want more than a “from”. Competitors answer it: Ultimate Clean publishes $149 plus GST for three bedrooms and a lounge, and Maxaclean advertises package prices too. A short table with three typical jobs (two-bedroom carpets, a three-bedroom end-of-tenancy clean, a couch) would answer the search and pre-sell the call. More price guidance is in our Hamilton carpet cleaning guide.
Bedroom science
Boost Clean’s carpet page quotes UK research saying the average bedroom floor is ten times dirtier than a toilet seat. We have stopped eating toast in bed.
Before you book
Before you book Boost Clean: which profile are you reading?
Boost Clean’s phone number, 021 251 8772, appears on three Google profiles. Pick the one in front of you and what you are booking. The calculator shows how that profile compares with all three together, and what to sort out before the job.
Ratings and reviews: SEO4’s collection of every public Google review on the three profiles, 28 October 2026. “Low” means one or two stars. Starting prices: boostclean.co.nz about and services pages, viewed 28 October 2026; the site does not say what each “from” price covers. A checklist, not a quote.
How the calculator works
The ratings come from SEO4’s collection of every public Google review on the three profiles that use 021 251 8772, on 28 October 2026. “All three together” is the average of all 574 reviews. Low reviews are those with one or two stars. The tips come from the website and from our reading of every review at three stars or fewer.
How it compares in Hamilton
Counted together, Boost Clean’s profiles hold more than three times as many reviews as Ultimate Clean or Maxaclean, and the “Carpet Cleaning Hamilton, Waikato” profile alone is the largest in our Hamilton research. That profile also topped Google’s map in our carpet cleaning guide. The gap to close is freshness: Waikato Chem-Dry got more new reviews in the last year from one profile (34) than Boost Clean did from all three (32), and Fresh Earth Cleaning got 40 since March, every one answered.
SEO audit
From here, this review is for the business and for other cleaners. Customers can jump to the questions at the end.
The Google profiles
The 255-review profile is well kept: photos and a video from real jobs, services listed, a short description, a phone number and a website. Its name is the problem. “Commercial & Residential Cleaning Hamilton | End of Tenancy Cleaning | Carpet Cleaning - Boost Clean” is a list of search terms with the brand at the end. Google’s guidelines ask for the business’s real-world name and allow one profile per business at each real location. Keyword names and duplicate profiles are common reasons for Google to suspend a listing, and a suspended profile’s reviews stop showing. With 574 reviews, that is the one risk worth removing first. Done well, one strong “Boost Clean” profile at the real base, with the carpet work as a service on it, would show the full reputation in one place.
All three profiles say “Open 24 hours”. The website gives no hours at all.
The websites
boostclean.co.nz runs on WordPress 5.4, a version from 2020, and the footer still says “Copyright 2021”. The page title and main heading name Hamilton and the services, and every service has its own page. Beyond that, it needs attention:
- The home page links to “exerior-house-washing”, a typo that leads to “Page not found”.
- The footer lists “Extorior House Cleaning” and “Carpert Cleaning”.
- Service pages have no main heading (H1), and the FAQ page has no questions on it.
- The carpet cleaning page is mostly about a UK study of bacteria; it gives no method, no drying time and no price.
- The address shown is “Dinsdale, Hamilton”, while the long-name Google profile says Silverdale.
- The schema describes the site as “Just another WordPress site”, WordPress’s default text, and has no LocalBusiness details.
- 11 of the home page’s 15 images have no alt text, and there are no before-and-after photos, which are the best sales tool a carpet cleaner has.
- We couldn’t run PageSpeed Insights on the day because the test quota had run out. We will add the result.
The second site, carpetcleaninghamilton.co.nz, is newer (WordPress 6.8). Its page title repeats “Carpet Cleaning Hamilton Waikato” twice with no space, and it has two main headings, one of them four paragraphs long.
SEO4 Audit Score: 18 out of 30
We scored the long-name profile with 255 reviews, plus boostclean.co.nz. For comparison, Maxaclean also scored 18 and Ultimate Clean 16. The score covers what customers and Google can see online, not the quality of the cleaning.
| Part | Passed | Failed |
|---|---|---|
| Reviews (5/10) | Rating 4.89; 255 reviews; no day with 5 or more reviews in the last two years; low reviews 2.4%; Tony named in 37% of written reviews | 7 reviews in the last 12 months; replies to 43%; none of 6 low reviews answered; replies are “thx” and a name; no second platform with 10+ reviews outside Google |
| Search (6/10) | Phone and website match; Hamilton and services in title and H1; meta description; a page per service; tap-to-call; own site first for its name | Keywords in the Google name, plus two more profiles with the same phone; mobile speed not tested (scored 0 for now); no LocalBusiness schema; a broken link on the home page |
| Marketing (7/10) | Clear promise; starting prices; real job photos on Google; quote form; reviews on the site; price questions answered; no competitor ads on the name | No guarantee; no clear speciality (carpets, car valets and handyman work on one site); no social post in the last 60 days confirmed |
How we score
- Reviews: (1) rating 4.8 or higher; (2) 100 or more reviews; (3) 20 or more in the last 12 months; (4) no day with 5 or more reviews in the last two years; (5) replies to most reviews; (6) replies to every review at 3 stars or fewer; (7) replies are personal, not one template; (8) reviews at 3 stars or fewer under 5%; (9) a second platform with 10 or more reviews; (10) staff named in 10% or more of reviews.
- Search: (1) the Google name has no added keywords; (2) the Google phone and website match the site; (3) service and suburb or city in the page title and H1; (4) a meta description; (5) mobile PageSpeed score of 50 or more; (6) LocalBusiness schema; (7) a page for each main service; (8) tap-to-call on mobile; (9) HTTPS and no broken key links; (10) the business’s own site in the top 3 for its name.
- Marketing: (1) a clear promise above the fold; (2) prices or “from” prices; (3) a guarantee explained; (4) a clear speciality or offer that sets the business apart; (5) real photos or examples of work; (6) a quote or booking within two clicks; (7) reviews shown on the site; (8) a social media post in the last 60 days; (9) the top “People also ask” question answered on the site; (10) no competitor ads on the brand name, or the business defends it.
- Each check scores 1 or 0. A check we couldn’t run on the day scores 0 until we can, and we say so.
A plan for more jobs
Boost Clean already has what most cleaners are trying to buy: hundreds of happy customers and a reputation for turning up fast. The plan below is about making that visible, in roughly the order we would do it.
| What | Why | Effort | Likely effect |
|---|---|---|---|
| One Google profile per real address, named plain “Boost Clean” | Puts 574 reviews behind one name and removes the suspension risk | Medium | High |
| Reply to every review, in a sentence | A reply that names the job reads as care; the low ones need it most | Low | Medium to high |
| A carpet page with method, drying time and three example prices | People search for prices; the page talks about bacteria | Medium | High |
| Before-and-after photos on every service page and on Google | Carpet and end-of-tenancy work sells on pictures | Low | Medium to high |
| A written quote and a finish checklist for every job | Most low reviews are about price or finish | Low | Medium |
| A page for property managers and landlords | 37 reviews mention tenancies; one manager brings many jobs | Medium | Medium |
| Fix the 404 link, the footer typos and the empty FAQ | Small, but visible on every page | Low | Low |
| Update WordPress and add LocalBusiness schema | Version 5.4 dates from 2020; Google gets no address or hours | Medium | Low to medium |
Marketing ideas that fit this business
- Lead with speed. “Booked today, cleaned tomorrow” is what 123 reviewers already say; put it in the headline, the Google description and every ad.
- Ask for the review on the spot. A text with the review link, sent while the customer is looking at the dry carpet, beats an email a week later.
- Plan around the quiet months. In our Hamilton data, carpet cleaning reviews dip from December to February and jump in March; a reminder to past customers in late February fills the diary early.
- Use the tenancy niche. A one-page end-of-tenancy checklist, shared with property managers and in local Facebook groups, brings repeat work. Boost Clean’s Facebook page has about 60 followers, so there is room to grow there.
- Show the price before the call. Three example prices on the website will lose a few bargain hunters and win the people who are ready to book.
For cleaners with more than one profile
Boost Clean isn’t the only Hamilton cleaner with more than one listing; Maxaclean has three too. Put your own numbers in:
Two Google profiles or one? What your customers actually see
Got more than one Google profile for the same business? Enter the reviews and rating on each. The defaults are Boost Clean’s two smaller profiles: 255 reviews at 4.89 and 30 at 3.90.
Simple arithmetic on the averages. Google rounds the stars it shows to one decimal. Merging duplicate profiles is done through Google Business Profile support; whether reviews move across is Google’s decision, case by case.
Quote and Job Organiser: SEO4’s free app
Several complaints in this article come down to a price that changed between the call and the invoice. Quote and Job Organiser is a free Android app on Google Play that keeps one price list for the whole business. No account, no subscription, no ads, and the data stays on your phone.
- Quotes from your own prices, with NZ GST and a quote number.
- A PDF on the spot by email, SMS or WhatsApp, so the customer has the price and what’s included.
- An accepted quote turns into a job, with the customer and price carried over.
- Before and after photos with each job, which helps when a review says otherwise.
If you want more, such as your logo, a reminder text the day before or a review link that always goes to the right profile, send us the idea, even a rough one. We build custom apps for cleaners and other trades, and they cost less than most owners expect. Tell us what you need.
Common questions
Most customers say so. On 28 October 2026 Boost Clean’s phone number appeared on three Google profiles with 574 reviews between them, averaging 4.86; 556 give four or five stars. Reviewers praise quick, short-notice jobs, communication and price. Most complaints are about the price or the finish of a job.
Because its phone number, 021 251 8772, is on three Google profiles: “Boost Clean” (3.9 from 30 reviews), a profile with a long keyword name ending in “Boost Clean” (4.9 from 255) and “Carpet Cleaning Hamilton, Waikato” (4.9 from 289). Which rating you see depends on which profile Google shows you.
Its website lists starting prices only: home cleaning from $25, commercial cleaning from $35, windows from $40, carpet and upholstery from $50, regular house cleaning from $55, gutters from $80 and exterior house washing from $100. It doesn’t say what each price covers or whether GST is included, so ask for a written quote.
Speed. 123 written reviews mention quick, on-time or short-notice work, and many name Tony for answering fast. Carpets come up in 89 reviews and end-of-tenancy cleans in 37, with reviewers saying landlords were happy at the final inspection.
Phone or WhatsApp 021 251 8772, email boostcleanteam@gmail.com, or use the quote form on boostclean.co.nz. The website gives its location as Dinsdale, Hamilton.
Sources and how we checked
- Google reviews: SEO4 collected every public Google review on the three profiles that use 021 251 8772 (30, 255 and 289 reviews) on 28 October 2026, with date, stars and owner reply. Themes and names are keyword matches; low reviews were read in full and are paraphrased without names. Competitor figures come from our Hamilton carpet cleaning guide (22 October 2026) and our reviews of Maxaclean and Ultimate Clean (27 October 2026).
- Google search: “carpet cleaner hamilton new zealand”, “boost clean”, “boost clean hamilton” and related searches, 28 October 2026, from New Zealand. Results depend on where and when you search.
- Websites: boostclean.co.nz (home, about, services, carpet cleaning, end of tenancy, FAQ, reviews and contact pages) and carpetcleaninghamilton.co.nz, viewed 28 October 2026.
- PageSpeed Insights: no result on 28 October 2026 (daily test quota exceeded).
- Screenshots of Google and of boostclean.co.nz are used for review and criticism and credited in each caption.
About this review
SEO4 is not connected with Boost Clean. They are not our client and did not pay for or see this review before publication.
If you run Boost Clean and something here is wrong or out of date, tell us and we will correct it: contact SEO4.
Corrections: none so far. Facts checked on 28 October 2026.
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