Ask Google for “carpet cleaning auckland” and one business takes two of the three places on the map. Alex Cleaning Solutions has a profile for Auckland CBD and another for the rest of the city, and between them they hold 1,941 Google reviews, more than Klever, Clean Green and JAE put together. We ran that search on 19 October 2026, picked the six businesses with the most reviews, downloaded all 3,908 of their Google reviews and went through every website. You will find what Aucklanders say they paid, how to check a quote, what tenants are and are not obliged to do, and a close look at each cleaner. For owners, there is a section of marketing ideas taken straight from the data.
Quick answers
- The middle answer to Google’s “How much did you pay?” question, across 116 reviews of the top six, is $300 to $350. One in nine paid $500 or more.
- None of the six prints a per-room price list on its website. Klever quotes a flat rate by phone, Cheers and Steam ’n’ Dry quote online.
- Tenants do not have to get carpets professionally cleaned when they move out, says Tenancy Services. They do have to leave the place reasonably clean and tidy.
- Alex Cleaning Solutions (ACS) has the most Google reviews, 1,941 over two profiles, and the most new ones: 357 in the last 12 months.
- Only 56 of the 3,908 reviews give three stars or fewer. Most of those describe a stain or smell that came back, a price that grew, or a late arrival.
In this guide
The top six carpet cleaners in Auckland
The rule we used: the six businesses with the most Google reviews on the first page of Google’s places list for “carpet cleaning auckland”, counting every Auckland profile of a business together. A specialist that cleans only rugs is left out (more on that below).
Three adverts came first: 3plestar, TrueClean (an end-of-tenancy cleaning company) and All Carpet Repairs. Then the map: ACS Auckland CBD, ACS again and Klever’s Orakei profile. The first ordinary result was Auckland Steam ’n’ Dry, followed by CleanPlus, which advertises carpet cleaning “from $30 per room”.
“How much does carpet cleaning cost in NZ?” was the first question in Google’s “People also ask” box. It gets its own section below.
| Business | Auckland profiles | Google reviews | Rating | New reviews, last 12 months | Area |
|---|---|---|---|---|---|
| Alex Cleaning Solutions (ACS) | 2 | 1,941 | 5.0 | 357 | All Auckland |
| Klever Carpet Cleaning | 3 | 736 | 5.0 | 202 | All Auckland, three bases |
| Clean Green Carpet Cleaning & Restoration | 1 | 513 | 5.0 | 124 | Hibiscus Coast and Rodney |
| JAE | 4 | 389 | 4.2 to 4.8 | 66 | Four franchise branches |
| Cheers Cleaning | 1 | 167 | 5.0 | 45 | All Auckland |
| Auckland Steam ’n’ Dry | 1 | 162 | 4.6 | 38 | All Auckland |
Tip: click or tap any chart or screenshot to open it full screen.
Got a rug, not a carpet?
The Rug Guru (5.0 from 362 Google reviews) was on the same Google page but works only on rugs: Persian, wool, silk and antique, with free pick-up across Auckland and “over 34 years” of experience. It collects the rug and brings it back, so the work is done off site. Worth knowing if the stain is on a rug you would hate to lose.
What carpet cleaning costs in Auckland
Prices are the thing these six websites say least about. Not one of them prints a per-room list. ACS talks about “market-competitive prices”, Clean Green about “a deep, green and affordable clean”, and Klever has a blog post called “Why Carpet Cleaning Prices Online Are Completely WRONG”.
So we went to the customers. When you write a Google review of a service business, Google sometimes asks “How much did you pay?” and offers price bands. 116 reviewers of the top six answered.
The middle answer falls in the $300 to $350 band. The spread is wide because jobs are: a two-bedroom flat and a five-bedroom house with stairs and a couch are both one “carpet clean”. Notice who answered, too. All 116 rated the price either “great” or “reasonable”, or said “not sure”. Nobody picked anything worse, which tells you these are mostly happy customers.
| Business | How it prices | What we saw |
|---|---|---|
| ACS | Free quote, by phone or form | No price list. Its Trade Me listing (July 2026) said “about $120+”. A deals page with discounts, see below. |
| Klever | Flat rate quoted by phone | “A 4 bed house” pays the same as any other 4 bed house; 95% of jobs done at the phone price, it says. |
| Clean Green | Free quote, “virtual quote” for outside its area | No prices. 3% extra on credit cards; eftpos in the van. |
| JAE | Quote from the local branch | No prices on the Auckland page. |
| Cheers | Online booking with “instant pricing” by postcode | Booking runs on BookingKoala; carpet steam cleaning is one of ten services. |
| Steam ’n’ Dry | Online quote and booking | $20 off with the code SAVE20 when you book online. |
Overheard on the doorstep
A carpet cleaning quote has three prices. The one on the phone, the one after he sees the dog, and the one after the dog sees him.
Check your quote
Got a price? Put it in. The calculator shows how it sits against those 116 answers and what to ask before you book.
Check a carpet cleaning quote
Type in the price you were quoted and what it covers. We compare it with what 116 Google reviewers of Auckland’s top six say they paid.
Comparison: answers to Google’s “How much did you pay?” question in 116 reviews of the six businesses in this guide, collected 19 October 2026. Google shows the answers in $50 bands and does not say how big each job was, so treat this as a sense check, not a price list.
How the calculator works
Google shows reviewers’ answers in $50 bands. “Paid less” counts the reviewers whose whole band is below your price, “about the same” the ones in your band, and “paid more” the rest. Per carpeted area is your price divided by bedrooms plus living areas, with stairs counted as one more area. The tips come from the six websites and from Tenancy Services. The reviewers’ job sizes are unknown, so a high or low result is a prompt to ask questions, not proof of a bad quote.
Run a cleaning business yourself? The quoting half of this is built into our free Quote and Job Organiser app, GST included. More on that further down.
Moving out: what tenants must do
This is the question Google suggested when we searched for one of the businesses by name: “Do tenants have to pay for carpet cleaning in NZ?”. The official answer is shorter than most people expect.
The rule, from Tenancy Services
Tenancy Services lists “Carpets must be professionally cleaned at the end of the tenancy” as an example of a clause that is likely to be unenforceable. Tenants do not have to have the carpets professionally cleaned. They do have to leave the property reasonably clean and tidy and take their rubbish away.
In practice: if the carpet is stained or smells of the dog, a clean can still be the cheapest way to avoid an argument over the bond. If it looks fine, you are not obliged to book one because the agreement says so.
Klever is the only one of the six we saw with separate pages for tenants, landlords and property managers. In the reviews, though, tenancy hardly comes up: 3% of written reviews mention a bond, a landlord, a rental or moving out.
What 3,908 Google reviews tell you
We downloaded every public Google review of the six businesses’ Auckland profiles: 3,908 reviews, 3,453 of them with text. Ratings are high almost everywhere. The differences are in the habits behind them.
ACS collected 357 new reviews in a year, close to one a day. Klever comes second with 202, and Clean Green, a husband-and-wife business on the Hibiscus Coast, collected almost twice as many as JAE’s four branches put together.
Klever’s curve is the steepest: 27 reviews in 2022, 187 in 2025. How it got there is the most interesting pattern in the whole data set.
Klever has three Google profiles, and it seems to ask customers to review one of them at a time. East Auckland had a run from November 2024 to May 2025, then almost stopped: two reviews in the last 12 months. The Orakei profile took over from June to December 2025, and North Shore from January to May 2026. The business total stays smooth while each profile goes through long quiet spells. Klever answers almost every review on all three, so this looks like a choice about which link to send, not neglect.
Why should anyone care? Google counts reviews among the things that make a business prominent in its map results, and customers notice when the newest review on a profile is a year old, even if the business behind it is busy.
Four of the six answered at least 97% of last year’s reviews. Clean Green went the other way. It answered 87 of its 115 reviews in 2025 and 25 of 89 so far in 2026. Cheers did the opposite: almost no replies until 2025, nearly all of them since.
ACS answers everything, and 595 of its replies end with a block of hashtags, such as “#AucklandCarpetCleaning #ProfessionalCarpetCleaners”. Google reviews have no hashtag search, so as far as we can tell these do nothing for ranking and make the replies harder to read.
Friendliness comes first, as it does for most home services. Second is the number that should interest every owner: one written review in five says the customer had used the business before or would book again. Couches and mattresses come up in 14% of reviews, often as an extra on the same visit.
Pets are the surprise. Companion Animals New Zealand’s 2024 report found a pet in 63% of New Zealand households, yet only 4% of these reviews mention a dog, a cat, urine or a pet at all.
Low ratings are rare. JAE and Steam ’n’ Dry account for 40 of the 56 reviews of three stars or fewer. Read together, they mostly describe a stain or smell that came back after the carpet dried, then a final price higher than expected, then lateness or a missed booking. JAE’s East and South branch has the weakest profile here, 4.2 from 38 reviews, and one new review in the last 12 months.
One more check: what each business says about its own history, next to the date of its first Google review.
| Business | On its website or Google profile | First Google review |
|---|---|---|
| ACS | “20+ Years of Trusted Service” (website), “18+ years” (Trade Me) | January 2016 |
| Klever | “7+ years in business” (Google); “over 9,000 Auckland homes” | January 2019 |
| Clean Green | “Running since 2015” | February 2018 |
| JAE | “Over 50 years” (the national company) | October 2016 |
| Cheers | “Since 2012”; “a checklist refined over 14 years” | September 2019 |
| Steam ’n’ Dry | “Est 1987, 34 Years Exp” and, lower down, “over 39 years” | June 2017 |
Review counts on the websites drift too. Klever says “600+ 5-star reviews” (Google shows 736), Cheers says 154 in one place and 162 in another (Google: 167), and Steam ’n’ Dry’s header shows Google at “5.0” with “200+ reviews”, where Google shows 4.6 from 162.
SEO4 Local Score
Eight checks, each worth 0 to 2 points, for 16 in total. They measure how easy each business is to find, trust and book online. They say nothing about how clean your carpet will be.
| Business | Title and heading | Prices | Booking | Rating | New reviews | Replies | Guarantee | Housekeeping | Total |
|---|---|---|---|---|---|---|---|---|---|
| Klever | 2 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 14 |
| Cheers | 1 | 2 | 2 | 2 | 1 | 1 | 2 | 1 | 12 |
| ACS | 2 | 0 | 1 | 2 | 2 | 2 | 1 | 1 | 11 |
| Steam ’n’ Dry | 2 | 1 | 2 | 1 | 1 | 2 | 2 | 0 | 11 |
| JAE | 2 | 0 | 1 | 1 | 1 | 2 | 1 | 1 | 9 |
| Clean Green | 1 | 0 | 1 | 2 | 2 | 0 | 1 | 1 | 8 |
How we score
- Title and heading: 2 if the page title and main heading both say carpet cleaning and Auckland (or the area served), 1 if one of them does, 0 if neither.
- Prices: 2 for published prices or an instant online price, 1 if the website explains how pricing works or offers an online discount, 0 for “free quote” only.
- Booking: 2 for online booking or an online quote tool, 1 for a contact or quote form, 0 for phone or email only.
- Rating: 2 for 4.8 or higher across all Auckland profiles, 1 for 4.5 to 4.7, 0 below 4.5.
- New reviews: 2 for 100 or more in the last 12 months, 1 for 30 to 99, 0 for fewer than 30.
- Replies: 2 if 90% or more of last year’s reviews have an owner reply, 1 for 50% to 89%, 0 below 50%.
- Guarantee: 2 for a written promise that says what happens if you are unhappy (re-clean, money back), 1 for insurance or certification only, 0 for nothing.
- Housekeeping: 2 if names, numbers and claims agree across the website and Google, 1 for small slips (old offers, empty headings, an old footer year, differing counts), 0 for claims that conflict with Google.
The six cleaners in detail
In order of Google reviews. None of them are our clients. This is a public snapshot from 19 October 2026, written in good faith, and a website score says nothing about the quality of the cleaning itself.
1. Alex Cleaning Solutions (11/16): two places on the map and a deals page stuck in September
- 1,941 Google reviews over two profiles, the first in January 2016
- 357 new reviews in the last 12 months; 253 of them on the CBD profile
- Answered every review from the last year
- Carpet, upholstery, mattress, heat pump and boat interiors, pest control, meth testing
ACS is the business to beat on Google. Two profiles, two places in the map, and a review rate no one else here comes close to. Customers often name Alex and write about punctuality and coming back. The website covers a lot of services and gives seniors 10% off as part of the SuperGold scheme.
The detail lets it down. Every dated offer on the deals page, from free stairs to $20 off for North Shore and Rodney businesses, says it was valid until the end of September 2026. The home page says “20+ years”, Trade Me says “18+ years”, and the deals page claims “5,000+ verified reviews on Trade Me and Google”. One paragraph about pet accidents uses a word most businesses would keep off their home page. And a third of the review replies end in hashtags.
What we would change:
- Update the deals page monthly, or remove the end dates.
- One experience figure everywhere.
- Drop the hashtags from review replies and mention the suburb or the job instead.
- Publish a starting price. With this many happy reviews, it would only help.
2. Klever Carpet Cleaning (14/16): the most complete package, with a quiet profile in the east
- 736 Google reviews across three profiles; 202 in the last 12 months
- Answered 99% of them
- “Zero-contractor policy”: named, IICRC-qualified staff (Nadine, Matt and Che)
- Come back and fix a mark “even weeks” after the clean, at no charge
If you want to see a carpet cleaning website that answers the customer’s questions, this is it. Klever explains its drying times (4 to 8 hours, about 20% longer in winter), its flat-rate pricing, its truck-mounted machines and its guarantee, and it has separate pages for tenants, landlords, property managers, daycares and boats. Its point about contractors is sharp marketing: it tells you who will turn up.
The gaps are small. The East Auckland profile has had two reviews in a year while the other two took turns, and the website still says “600+” reviews. There are no prices on the site at all, even as a range, and cleaning days are Monday to Friday only.
Where we would start:
- Send review links for all three profiles at once, each to the customers of that area.
- A price range by house size, even with “most 3-bedroom homes”, to back up the flat-rate promise.
- Update the review count, or show the live Google number.
3. Clean Green Carpet Cleaning & Restoration (8/16): loved on the Hibiscus Coast, quieter online
- 513 Google reviews, 124 in the last 12 months
- Answered 25 of 89 reviews in 2026, after 87 of 115 in 2025
- Eco cleaning formula “DfE certified”, carpet dry in 3 to 5 hours
- Husband-and-wife team; covers Orewa to Mangawhai
Clean Green has the third-largest review count in Auckland while working in one corner of the region, which says a lot about word of mouth on the coast. Reviewers name the technicians, often JP, and one on the home page signs off with “See you next year”. The FAQ is honest and useful, down to which furniture they will and won’t move and how to pay.
The website needs attention. The home page has an empty main heading, the page title promises “North and West Auckland” while the text says Hibiscus Coast and Rodney, the footer says © 2022, Silverdale appears twice in the suburb list and one menu link points to an unfinished page address. And the replies to reviews have slowed right down this year.
Three quick fixes:
- A real heading: “Carpet cleaning on the Hibiscus Coast and in Rodney”.
- One description of the service area, everywhere.
- Go back to answering reviews; a short thank-you with the suburb is enough.
4. JAE (9/16): four branches, four very different Google profiles
- 389 Google reviews across four Auckland branches
- Answered every review from the last 12 months
- Reader’s Digest Quality Service Award 2025 for home maintenance
- Flood, fire and smoke restoration, pest control; works with insurers
JAE is a national franchise, and its Auckland page reads like one: tidy, confident and full of services a smaller operator can’t offer, especially flood restoration and insurance work. Reviews mention floods and burst pipes far more than at the other five, and they praise the calm the technicians bring to a bad day.
The branches are uneven. North Shore, West and Central and Rodney sit at 4.8. East and South has 4.2 from 38 reviews and one review in the last year. JAE also has the most low ratings in this guide, 24, mostly about results and price. The company says “35 branches” in one place and “36” in another, and the Auckland page still features a blog post about stains during lockdown.
What would help most:
- Start a review routine at East and South; it drags the brand’s Auckland average down.
- Publish an Auckland price guide for the common jobs.
- Refresh the blog: lockdown tips in 2026 look neglected.
5. Cheers Cleaning (12/16): the general cleaner that books like an app
- 167 Google reviews, not one below four stars
- Online booking with instant pricing by postcode
- “Satisfaction guaranteed or we re-clean for free”, “100% bond-back promise”
- Replied to 40 of 45 reviews in the last 12 months, after years of no replies
Cheers is not a carpet specialist. It is a cleaning company that also steam cleans carpets and couches, and the reviews show it. Couches come up in a fifth of its written reviews. What it does better than the rest is booking. You pick a service, enter a postcode and get a price, with gift cards and a login for regular customers.
The trust numbers on the page don’t agree. The top banner says “154 reviews”, a section lower down “162+”, and Google shows 167. The business has been running “since 2012” and has a checklist “refined over 14 years”. For carpet searches, the page title (“Auckland Cleaning Services”) never mentions carpets.
Our list for Cheers:
- A dedicated carpet cleaning page with its own title and price.
- Show the live Google review count, or none.
- Keep the reply habit; it is new and it suits the brand.
6. Auckland Steam ’n’ Dry (11/16): since 1987, and a review badge that doesn’t match Google
- 18 vans, “the largest Auckland carpet cleaning co”
- Online quote and booking, $20 off with SAVE20
- “The best possible carpet cleaning service or it’s free!”
- Answered 158 of 162 reviews
Steam ’n’ Dry has the longest history in this guide and markets like it: a CEO with an IICRC master restoration qualification since 2001, a money-back promise, truck mounts at 84°C and online booking with a discount code. It is the first ordinary result on Google for “carpet cleaning auckland”, ahead of all the others.
Its reviews are the weakest of the six: 4.6, with 16 of three stars or fewer, most about results and timing. The header shows Google at “5.0” with “200+ reviews”, which doesn’t match the profile. Experience is “34 years” at the top and “over 39 years” further down. Claims that hot steam “kills 99.9% of viruses” need a test result next to them, or they read as marketing.
If we were fixing it:
- Show the real Google rating. 4.6 from 162 is a good number on its own.
- One experience figure: “since 1987” says it best.
- Read the 16 low reviews together and fix the most common complaint in the booking process.
Marketing ideas for carpet cleaners
These come from the gaps we found: things customers write about that websites ignore, and things the busiest businesses do that the others don’t. Most of them cost nothing.
- Sell next year’s clean during this one. One review in five mentions coming back. Ask before you leave, put a date in the diary and send a reminder eleven months later. A customer who already trusts you is the cheapest job you will ever win.
- Build a pet package and say so on the home page. 63% of New Zealand households have a pet and only 4% of reviews mention one. Urine detection, enzyme treatment and a deodoriser as one named product, with its own price, would stand out against six websites that bury it.
- Quote the couch in the same visit. Upholstery is the add-on customers write about most. Ask about it on the phone, not at the door.
- Be the honest voice on end-of-tenancy cleans. Some tenancy agreements say carpets must be professionally cleaned; Tenancy Services says that clause is likely to be unenforceable. A page that explains the rule and then says when a clean still makes sense will earn trust and links from renters’ forums.
- Publish a price range. Searchers ask “how much” before anything else, and none of the six shows a per-room price. “Most 3-bedroom homes in Auckland: $X to $Y” is enough.
- Keep offers current. A deals page that expired three weeks ago tells a customer nobody is minding the shop. Put the end date in your calendar, or drop dates altogether.
- Ask for reviews after every job, on every profile. Waves look good on a total and bad on the profile that goes quiet. If you have several profiles, send each customer the one for their area.
- Answer reviews like a person. Thank them by name, mention the suburb or the stain, skip the hashtags. It reads better and gives Google real local words.
- Take before-and-after photos on every job. They are the best proof a carpet cleaner has, for the website, the Google profile and the customer who forgot how bad the hallway was.
- Name your technicians. Klever and Clean Green customers write “Nadine” and “JP”. A face and a first name on the booking confirmation turn a stranger in a van into someone expected.
Heard at the end of a job in Ōrewa
“How long before we can walk on it?” “Three to five hours.” “And the cat?” “The cat walks on it whenever the cat likes. That’s not really a drying question.”
Ideas 1, 3 and 9 are what our Quote and Job Organiser app was built for: the quote with the couch on it, the photos stored with the job, and next year’s date in the calendar.
For carpet cleaners: quote, book, rebook
Put your own numbers into this and see what returning customers are worth over a year:
Carpet cleaners: what are rebookings worth to you?
Plenty of reviewers say they book once a year. Put in your own numbers and see what a reminder system could add.
Defaults are an example, not one company’s figures: $325 is the middle of what Google reviewers paid (the $300 to $350 band), and 20% is the share of written reviews of the top six that mention using the cleaner before or planning to come back. Income before costs and GST.
Quote and Job Organiser: SEO4’s free app for cleaners and tradies
We built an Android app for the part of the job that happens in someone’s lounge. Quote and Job Organiser is free on Google Play, with no account, no subscription and no ads, and your data stays on your phone.
- Quotes and estimates with your own services and prices (rooms, stairs, couches, pet treatment), NZ GST and an editable quote number.
- A PDF on the spot, shared by email, SMS or WhatsApp when you choose to send it.
- Accepted quote becomes a job automatically, with the customer and the price carried over.
- Before photos and private notes on each job, ETA or running-late messages ready to send, and a calendar of the month’s work and what has been paid.
Most carpet cleaners will want it shaped a little: their own list of rooms and add-ons, their logo on the PDF, an automatic “time for your annual clean” reminder. SEO4 builds custom versions like that, and it costs far less than most owners expect. Tell us what you need and we will give you a price.
Common questions
None of Auckland’s six most-reviewed carpet cleaners prints a per-room price list. Of 116 Google reviewers who answered Google’s “How much did you pay?” question, the middle answer was $300 to $350, about one in five paid under $250 and 13 paid $500 or more. The price depends on the number of rooms, stairs, couches and stain or odour work, so ask for each part on the quote.
No. Tenancy Services says a clause requiring professional carpet cleaning at the end of a tenancy is likely to be unenforceable. Tenants must leave the property reasonably clean and tidy and remove their rubbish. If the carpet is stained, a clean can still be the simplest way to avoid a bond dispute.
Clean Green says 3 to 5 hours with reasonable airflow, and Klever says 4 to 8 hours, about 20% longer in winter or rain. Wool carpet dries a little slower than synthetic. Open windows or run a heat pump to speed it up.
On 19 October 2026, Alex Cleaning Solutions (ACS) had 1,941 across two Google profiles, Klever 736 across three, Clean Green 513, JAE 389 across four Auckland branches, Cheers Cleaning 167 and Auckland Steam ’n’ Dry 162.
Yes. What carpet cleaners call steam cleaning is hot water extraction: hot water and cleaning solution are sprayed into the carpet and sucked back out, usually by a truck-mounted machine in the van. Klever, ACS, Clean Green and Steam ’n’ Dry all describe truck-mounted machines on their websites.
Sources and how we checked
- Google search and Google Places results for “carpet cleaning auckland”, and Google searches for each business by name, viewed 19 October 2026 from New Zealand. Results depend on where you search from.
- Google reviews: SEO4 collected every public Google review of the 12 Auckland profiles of the six businesses (3,908 reviews) on 19 October 2026, with date, stars, owner reply and, where the reviewer gave them, Google’s price and service answers. Themes are keyword matches in the 3,453 reviews with text; one review can match several themes.
- Tenancy rules: Tenancy Services, unenforceable clauses in tenancy agreements, viewed 19 October 2026.
- Pets: Companion Animals New Zealand, 2024 NZ Pet Data Report (summary on Scoop).
- Websites: Alex Cleaning Solutions and its deals page, Klever, Clean Green and its FAQ, JAE Auckland, Cheers Cleaning, Auckland Steam ’n’ Dry and The Rug Guru, all viewed 19 October 2026.
More local guides from SEO4
Run a carpet cleaning business in Auckland?
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